Prohibited Categories
The following content categories are absolutely prohibited on the NotPixel platform. Ads in these categories result in automatic rejection and possible immediate ban.
List of Prohibited Categories
🔴 1. Illegal Activities
| Category | Examples | Justification |
|---|---|---|
| Illicit drugs | Sale, promotion, or usage instructions for controlled substances | Violation of federal laws in multiple jurisdictions |
| Illegal weapons | Unlicensed firearms, weapons of war, explosives | Risk of physical harm and legal violation |
| Stolen goods | Marketplaces for stolen items, unlocking stolen devices | Facilitation of property crimes |
| Hacking & Exploits | Hacking tools, sale of leaked data, exploits | Violation of cybersecurity laws |
| Fake documents | Forged passports, IDs, diplomas | Document fraud |
Consequence: Immediate ban + Report to relevant authorities
🔴 2. Content Harmful to Minors
| Category | Examples | Justification |
|---|---|---|
| Child abuse material | Any content sexualizing minors | Zero tolerance — federal crime |
| Predatory targeting | Ads targeting minors’ vulnerabilities | Protection of vulnerable audience |
| Age-restricted products | Tobacco, alcohol, gambling without age-gating | Violation of child protection regulations |
Consequence: Immediate ban + Report to authorities + Abuse database record
🔴 3. Hate Speech and Discrimination
| Category | Examples | Justification |
|---|---|---|
| Hate speech | Content inciting violence or discrimination based on race, ethnicity, religion, gender, sexual orientation, disability | Human dignity is non-negotiable |
| Supremacism | Racial or ethnic superiority ideologies | Promotion of structural violence |
| Denialism | Denial of genocides, holocaust | Disrespect to victims and history |
| Bullying and harassment | Persecution campaigns against individuals | Direct psychological harm |
Consequence: Immediate ban without warning
🔴 4. Fraud and Misinformation
| Category | Examples | Justification |
|---|---|---|
| Financial scams | Ponzi schemes, pump-and-dump, “get rich quick” | Financial harm to users |
| Phishing | Fake websites for credential theft | Identity theft |
| Health misinformation | Miracle cures, anti-vaccine without scientific basis | Public health risk |
| Fake news | Provably false news for manipulation | Erosion of public trust |
| Impersonation | Pretending to be another company or person | Identity fraud |
Consequence: Ban + Possible legal action
🔴 5. Exploitation and Violence
| Category | Examples | Justification |
|---|---|---|
| Human trafficking | Any promotion of human exploitation | Serious crime |
| Gore content | Graphic violence, mutilation, torture | Traumatizing content |
| Terrorism | Recruitment, propaganda, or terrorist financing | National security |
| Self-harm | Instructions or encouragement of self-harm or suicide | Protection of life |
Consequence: Immediate ban + Report to authorities
🔴 6. Intellectual Property
| Category | Examples | Justification |
|---|---|---|
| Counterfeit products | Brand replicas, “1:1 replica” | Trademark violation |
| Piracy | Pirated software, media, or content | Copyright violation |
| Account selling | Gaming, social media, streaming accounts | Violation of third-party ToS |
Consequence: Ban + Possible DMCA action
🔴 7. Abusive Business Practices
| Category | Examples | Justification |
|---|---|---|
| Predatory MLMs | Pyramid schemes in disguise | Financial loss for participants |
| Malware/Adware | Software installing malicious components | User security |
| Extreme clickbait | Titles completely disconnected from content | Experience degradation |
| Astroturfing | Fake reviews, fabricated testimonials | Consumer fraud |
Consequence: Ban + Forced refund
Automatic Detection
NotPixel uses the following methods to detect prohibited content:
- Keyword Filters — List of prohibited terms in multiple languages
- ML Classification — Model trained to identify risk categories
- URL Verification — Check against malicious site lists (Google Safe Browsing)
- Image Analysis — Detection of explicit or violent content
- Community Reports — Publishers and users can report problematic ads
Appeals
Advertisers who believe their content was incorrectly classified can:
- Contact us via
abuse@notpixel.ai - Provide detailed justification
- Wait for human review (up to 5 business days)
Note: Content in categories 1, 2, and 5 is not eligible for appeal.
Updates
This list is updated as:
- New forms of fraud are identified
- Regulations change
- Partner and publisher feedback is received
Last updated: January 2026