Restricted Categories

The following content categories are allowed with restrictions. Advertisers in these categories need prior approval and must follow specific requirements, including mandatory disclaimers.

Approval Process

To advertise in restricted categories:

Request approval during account creation
Provide documentation proving business legitimacy
Accept additional terms specific to the category
Wait for review (2-5 business days)

Restricted Categories

🟡 1. Health and Medicine

Subcategory	Requirements	Mandatory Disclaimer
Medications	FDA/EMA registration + Licensed pharmacy	”Prescription medication. Consult your doctor”
Supplements	Valid registration + No medical claims	”This product does not replace a balanced diet”
Medical services	Valid medical license + Health permits	”Consult a healthcare professional”
Telemedicine	Medical authority approval + Provider credentials	”Authorized telemedicine service”
Cosmetic procedures	Professional licensing	”Results may vary. Consult a specialist”

Specific prohibitions:

❌ Claims of curing serious diseases
❌ Comparisons with conventional treatments without evidence
❌ Before/after without typical results disclaimer

🟡 2. Financial Services

Subcategory	Requirements	Mandatory Disclaimer
Loans	Banking authority registration	”Subject to credit analysis. APR from X% to Y%“
Investments	SEC/FCA authorization + Active registration	”Investments involve risks. Past returns don’t guarantee future results”
Cryptocurrencies	Exchange registration (if applicable)	“Crypto assets are volatile. You may lose your investment”
Insurance	Insurance authority authorization	”Read the policy before signing”
Fintechs	Appropriate licensing	Per specific category

Specific prohibitions:

❌ Promises of guaranteed returns
❌ “No credit check” for regulated loans
❌ Hiding fees or costs

🟡 3. Alcohol

Subcategory	Requirements	Mandatory Disclaimer
Alcoholic beverages	Sales license + Age-gating	”Sale prohibited to under 21. Drink responsibly”
Events with alcohol	Mandatory age-gating	”Event for ages 21 and over”

Restrictions:

✅ Only display in adult contexts
❌ Do not associate alcohol with driving
❌ Do not suggest alcohol improves social/sexual performance

🟡 4. Gambling and Betting

Subcategory	Requirements	Mandatory Disclaimer
Online casinos	Valid jurisdiction license	”Gamble responsibly. 21+. Prohibited where not regulated”
Sports betting	License + ID verification required	”Only bet what you can afford to lose. Responsible gambling”
Lotteries	Government authorization	”Odds of winning: X in Y”
Fantasy sports	Depends on jurisdiction	”Check legality in your region”

Restrictions:

✅ Strict age-gating (21+ per jurisdiction)
❌ Do not target “problem gambling” behavior
❌ Do not suggest betting is an investment

🟡 5. Dating and Relationships

Subcategory	Requirements	Mandatory Disclaimer
Dating apps	Age verification + Content moderation	”Service for ages 18 and over”
Matchmaking	Service transparency	N/A
Sugar relationships	Case-by-case analysis	Special approval required

Specific prohibitions:

❌ Sexually explicit content
❌ Escort/companion services
❌ Exploitation of emotional vulnerabilities

🟡 6. Adult Entertainment

Subcategory	Requirements	Mandatory Disclaimer
18+ content	Strict age-gating + 2257 compliance	”Content for ages 18 and over”
Adult products (non-explicit)	Non-explicit presentation	”Product for ages 18 and over”

Restrictions:

✅ Only on publishers accepting adult category
✅ Non-explicit images (no nudity)
❌ Do not target minors in any way

🟡 7. CBD and Legal Cannabis

Subcategory	Requirements	Mandatory Disclaimer
CBD (where legal)	License + THC below legal limit	”Check legality in your jurisdiction”
Recreational cannabis	Only in legalized jurisdictions	”Legal sale only for ages 21 and over”

Restrictions:

✅ Geo-targeting to jurisdictions where legal
❌ No medical claims
❌ Do not show consumption by minors

🟡 8. Politics and Causes

Subcategory	Requirements	Mandatory Disclaimer
Political campaigns	Funder identification	”Paid for by [Committee Name]“
Advocacy	Organization transparency	”Message from [Organization Name]“
Petitions	Non-deceptive	N/A

Restrictions:

✅ Full transparency about who pays
❌ Do not spread factual misinformation
❌ Do not target for emotional manipulation

🟡 9. Legal Weapons

Subcategory	Requirements	Mandatory Disclaimer
Firearms (where legal)	Sales license + Permits	”Sale only to adults with valid documentation”
Accessories	Per regulations	N/A
Hunting/Sport	Focus on sport, not violence	N/A

Restrictions:

✅ Only in permitted jurisdictions and contexts
❌ Do not promote violence
❌ Do not facilitate sales without verification

Approval Requirements Table

Category	Approval Time	Required Documentation	Renewal
Health	3-5 business days	Professional registration, Business ID	Annual
Finance	5-7 business days	SEC/FCA registration, Audits	Annual
Alcohol	2-3 business days	Sales license	Annual
Gambling	5-10 business days	Jurisdiction license	Semi-annual
Dating	2-3 business days	Company verification	Annual
Adult	3-5 business days	2257 compliance, Age verification	Semi-annual
CBD/Cannabis	5-7 business days	State/federal licenses	Semi-annual
Politics	1-2 business days	Committee/organization ID	Per campaign
Weapons	5-7 business days	Sales license, Permits	Annual

Dynamic Disclaimers

NotPixel automatically injects disclaimers based on category:


// Example API response
{
  "headline": "Invest in Bitcoin safely",
  "body": "The best cryptocurrency platform",
  "disclosure": "Sponsored",
  "disclaimer": "Crypto assets are volatile. You may lose your investment.",
  "category": "financial_crypto"
}

Publishers are required to display both the disclosure and disclaimer when present.

Requesting Approval

To request approval for a restricted category:

Go to Settings → Restricted Categories in the advertiser dashboard
Select the desired category
Upload required documentation
Accept category-specific terms
Wait for confirmation email

Questions contact: restricted-categories@notpixel.ai

Last updated: January 2026