Review Process

This document describes the complete review process for advertisers on the NotPixel platform, from initial registration to campaign approval and ongoing monitoring.

Flow Overview


┌─────────────────────────────────────────────────────────────────────────────┐
│                           REVIEW FLOW                                        │
├─────────────────────────────────────────────────────────────────────────────┤
│                                                                              │
│  1. REGISTRATION       2. VERIFICATION        3. CATEGORY                   │
│  ┌─────────────┐       ┌─────────────┐        ┌─────────────┐               │
│  │ Create      │──────►│ Email +     │───────►│ Restricted  │               │
│  │ advertiser  │       │ Tax ID      │        │ categories? │               │
│  │ account     │       └─────────────┘        └──────┬──────┘               │
│  └─────────────┘                                     │                       │
│                               ┌──────────────────────┴──────────────────┐   │
│                               │                                          │   │
│                               ▼                                          ▼   │
│                        ┌─────────────┐                           ┌──────────┐│
│                        │ Automatic   │                           │ Manual   ││
│                        │ approval    │                           │ approval ││
│                        │ (< 1 hour)  │                           │ (2-7 days││
│                        └──────┬──────┘                           └────┬─────┘│
│                               │                                       │      │
│                               └──────────────┬────────────────────────┘      │
│                                              ▼                               │
│                                       ┌─────────────┐                        │
│                                       │  Account    │                        │
│                                       │  APPROVED   │                        │
│                                       └──────┬──────┘                        │
│                                              │                               │
│  4. CAMPAIGN           5. CREATIVE           6. PUBLISHING                   │
│  ┌─────────────┐       ┌─────────────┐       ┌─────────────┐                │
│  │ Create      │──────►│ Automatic   │──────►│ Campaign    │                │
│  │ campaign    │       │ + manual    │       │ ACTIVE      │                │
│  └─────────────┘       │ validation  │       └─────────────┘                │
│                        └─────────────┘                                       │
│                                                                              │
└─────────────────────────────────────────────────────────────────────────────┘

Phase 1: Advertiser Registration

Required Information

Field	Required	Validation
Corporate email	✅	Link verification
Company name	✅	Minimum 3 characters
Tax ID / EIN	✅	Format validation + Registry check
Website	✅	Must be active and related to business
Primary category	✅	Predefined list
Contact phone	✅	SMS verification (optional)
Business address	⚪ Optional	For regulated categories

Automatic Verifications

Email — Verification link (expires in 24h)
Tax ID — Query against government registry
Website —
- Valid HTTPS
- Not on blacklists
- Content matches declared category
Anti-fraud —
- IP not on suspicious proxy/VPN lists
- Email is not disposable (temp-mail)
- No history of banned accounts

Phase 2: Account Approval

Automatic Flow (< 1 hour)

Accounts are automatically approved if:

✅ Email verified
✅ Tax ID valid and active
✅ Website functional
✅ Non-restricted category
✅ No fraud signals detected
✅ First deposit made (minimum $50)

Manual Flow (2-7 business days)

Human review is required when:

🟡 Restricted category (health, finance, gambling, etc.)
🟡 Newly created Tax ID (< 6 months)
🟡 Website with insufficient content
🟡 Elevated anti-fraud risk signals
🟡 Additional documentation pending

Documentation for Restricted Categories

Category	Required Documents
Health	Professional registration (medical license), Health permits
Finance	SEC/FCA authorization, Active registration, Financial statements
Gambling	Jurisdiction license, RNG certification
Alcohol	Sales license, Proof of age verification system
Politics	Committee registration, Funder identification
CBD/Cannabis	State licenses, THC certificates

Phase 3: Campaign Approval

Automatic Validation

Every campaign goes through automatic validation before going live:


// Automatic validation checklist
const campaignChecks = {
  // Content
  headlineLength: headline.length >= 5 && headline.length <= 100,
  bodyLength: body.length <= 500,
  noProhibitedKeywords: !containsProhibitedWords(headline + body),
  
  // URLs
  destinationUrlValid: isValidHttps(destinationUrl),
  destinationNotBlacklisted: !isBlacklisted(destinationUrl),
  
  // Targeting
  budgetValid: dailyBudget >= 5 && totalBudget >= 50,
  cpmValid: cpm >= 1.0 && cpm <= 100.0,
  
  // Category
  categoryAllowed: isCategoryApprovedForAdvertiser(category),
  
  // Images (if any)
  imageNotExplicit: !containsExplicitContent(imageUrl),
  imageDimensions: meetsMinDimensions(imageUrl),
};

Human Validation

Campaigns are sent for human review when:

Trigger	Review Time
Advertiser’s first campaign	2-4 hours
Restricted category	4-24 hours
Budget > $5,000/day	1-2 business days
Health/finance claims detected	1-2 business days
Sensitive keywords	4-24 hours
New destination domain	2-4 hours

Approval Criteria

To be approved, a campaign must:

✅ Have truthful and non-deceptive content
✅ Have functional and secure destination URL
✅ Match the declared category
✅ Include mandatory disclaimers (if restricted category)
✅ Not violate any prohibited policy
✅ Have appropriate, rights-cleared images

Phase 4: Ongoing Monitoring

Periodic Reviews

Type	Frequency	Scope
Sample	Daily	5% of active campaigns
Restricted category	Weekly	100% of campaigns
By report	Immediate	Reported campaigns
New advertiser	First 30 days	All campaigns

Automatic Detection

The system continuously monitors for:

Destination changes — URL redirecting to different content
Complaint increase — Many reports from users/publishers
Fraud patterns — Click fraud, impression fraud
Content alteration — Landing page modified after approval

Automatic Actions


// Example monitoring rules
if (clickFraudScore > 0.8) {
  pauseCampaign(campaignId);
  notifyAdvertiser('Suspicious activity detected');
  createReviewTicket('fraud_detection', campaignId);
}
 
if (landingPageChanged && !isApprovedContent(newContent)) {
  pauseCampaign(campaignId);
  notifyAdvertiser('Landing page change requires re-approval');
}
 
if (complaintRate > 0.01) { // > 1% of impressions with complaint
  flagForReview(campaignId);
  reducePriority(campaignId);
}

Advertiser Resources

Status Dashboard

Advertisers can track status in real-time:

Status	Description	Advertiser Action
`pending_verification`	Awaiting email/Tax ID verification	Verify email
`pending_documents`	Documents pending for restricted category	Upload documents
`under_review`	Human analysis in progress	Wait
`approved`	Account approved	Create campaigns
`restricted`	Restricted category approved	Create campaigns (with disclaimers)
`suspended`	Account temporarily suspended	See reason + appeal
`banned`	Account permanently banned	Appeal (if eligible)

Notifications

Advertisers receive notifications via:

📧 Email — Approvals, rejections, suspensions
🔔 Dashboard — All status updates
📱 Webhook (optional) — For automated integrations

Appeals Process

When to Appeal

Appeals are accepted for:

✅ Campaigns rejected due to classification error
✅ Accounts suspended for first offense (categories 3-7)
✅ Restricted categories denied with new documentation

Appeals are NOT accepted for:

❌ Violations of categories 1, 2, and 5 (illegal, minors, violence)
❌ Accounts banned for proven fraud
❌ Third offense in any category

How to Appeal

Go to Settings → Appeals in the dashboard
Select the decision to contest
Provide detailed justification (max 1000 characters)
Attach supporting documentation (if applicable)
Submit and wait for response

Appeals SLA

Type	Response Time
Campaign rejected	2 business days
Account suspended	3-5 business days
Restricted category	5-7 business days
Escalation to director	+5 business days

Contacts

Subject	Channel
Review status	Dashboard → Support
Documentation	`verification@notpixel.ai`
Urgent appeals	`appeals@notpixel.ai`
Fraud reports	`abuse@notpixel.ai`

Last updated: January 2026